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022: Technology Crossing: The Research Rundown
please pay attention to me ヾ(´∀｀○)ﾉ
People who were remotely interesting:
& Special Guests
SHOW NOTES:
What is research & how is it done?
What is research & how is it done?
- connect & learn from users
- there aren't many beakers in tech research, thanks, Jason
- research has been democratized a lot thanks to tools like Zoom
- used to be done on-site
What is the motivation for research?
- used from conception thru seeing if your idea works
- a lot of assumptions without backing
- start w something you know but then you get out of your depths
You are not your user
- escaping being self-referential
- experiences and workflows are different
- there will always be someone who approaches another way
When do you bring in research?
- across the company, not in just one spot, not at the end of the line
- before you know what you need to build
Research Interviews aka "business therapist"
- how to ask questions
- this is not a test
- "ask an open-ended question and just leave it open and people will fill in the gap"
- *the Oprah moment*
From abstract to concrete
- function research lead to new presentation which lead to higher adoption
- Multi-Team Management, cross-functional teamwork...makes the dream work
- iterative usability testing to make it make sense
- spending money, breaking things, pain & legacy code OR research
- save yourself the heartache
- get the feedback from not meanies/angries
What skillz do you need?
- #1 be highly empathetic
- curious, analytic, compelling story-teller
- no design or STEM degree necessary
- understand and care about people
Making research a part of Netlify
- building relationships throughout the company
- making sure the trust is there via constant communication
- learn how to do your own
- Just Enough Research by Erika Hall
TidBits & ThoughtThings™️
If you had to move to a different field of research, what would it be and why?
If you had to move to a different field of research, what would it be and why?
As always, we hope you find it remotely interesting.
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